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5 money words every founder mixes up

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5 money words every founder mixes up

learn them before you launch

  1. Revenue All the money that comes in from sales, before any cost.
  2. Gross profit Revenue minus the direct cost of what you sold.
  3. Net profit What is left after every cost, including tax.
  4. Cash flow Money moving in and out of your account, week by week.
  5. Break-even The point where sales finally cover all your costs.
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